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Details
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing. - Extra informatie
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Extra informatie
Diversen geen Titel Services Marketing Auteur Christopher H. Lovelock Uitgever Pearson Education (US) Taal English Kaft Paperback ISBN 9780131875524 Druk - Datum Uitgave 27/09/2006 Aantal Paginas 672 Afmetingen 217 mm x 284 mm Staat als nieuw Serie - - Beoordelen
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